OXFORD, ENGLAND - JULY 10: In this image released on July 26,2023, Roman Kemp poses with farmer Imogen Stanley at a McCain farm to launch the brand's new "Let's All Chip In" on July 10, 2023 in Oxford, England. The short film is released today, Visit McCain.co.uk/sustainability to see the full film. (Photo by Jeff Spicer/Getty Images for McCain)